Saturday, September 4, 2010
Vogue Italia's Black Barbie
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Vogue Italia's Black Barbie: A Step Forward or a Step Back?
by Loryn Wilson August 04, 2009 07:32 AM (PT) Topics: Body Image, Media
This month, Vogue Italia is doing another take on last year's successful Black Issue: a fashion spread featuring all Black Barbies.
Last year, Italian Vogue shook the fashion world with its "All Black issue, which sold out on many newsstands. This year, the July issue features Kristen McMenamy on the cover, but comes with a delightful supplement devoted to black Barbies.
It is Barbie's 50th birthday, after all, and Mattel does have those new black Barbies to promote. And while this supplement is not full-sized like a regular magazine (it's about 6 inches wide; 7.5 inches long) somehow the doll scale makes sense.
As a girl growing up with in Los Angeles, my mother always made sure to buy us Black dolls, especially Barbies. I even had a Black Ken doll! And while it was great to have a doll that looked like me, the reality was that it still sold me and other little girls dangerous ideas about what a woman's body should look like, and what was considered beautiful. In preparing to write this post, I spoke with a friend of mine who happens to be a Black dad with a young daughter. He told me that while he reluctantly buys his daughter Barbies because she loves them, he is concerned about what it teaches his little girl about having a positive self-image. As a result, he makes it his responsibility to teach his daughter about how special and beautiful she is as a black girl.
I loved Vogue Italia's Black Issue last year. I loved that it featured Tocarra, a voluptuous, curvy woman who was far from a size 2. And I like the concept of using all Black Barbies in a Vogue spread. But I have to wonder if it is actually a step backwards. Barbies themselves use the white female body as a the prototype for beauty. Even the new Black Barbies do not have the hips, ass and curves that myself and other Black women possess. It's great that Mattel has barbies of all shade, but what about all sizes? What taking into consideration that other races and ethnic groups have different ideas of what women's bodies actually look like? The fashion industry often creates fashions, ad campaigns, and yes, even Barbie photo spreads that leave Black female bodies out of the equation and therefore, out of the question when defining what a "perfect body" looks like and who is able to possess it.
So what does everyone else think? Is the Black Barbie issue of Vogue Italia actually progress? Or does it still perpetuate anxiety and even denial of the Black female body as one that is indeed normal and beautiful?